Blugital Studio · Phnom Penh

We're building the software Cambodian business runs on.

Five systems for the daily work of a small business — storefront, books, people, insight and flow. Made in Phnom Penh, for shops that count in riel.

Nothing here is finished — and we say so. Every system is in development. We publish the build status openly, and the businesses we talk to now decide what ships first.
Build status Updated August 2026
Store
Piloting · with merchants now
Books
Building · core invoicing
People
Designing · mapping rules
Insight
Planned · scoping
Flow
Planned · scoping
Why we started

Cambodian businesses aren't behind on technology. They're underserved by it.

We spent our time in shops, kitchens and back offices around Phnom Penh before writing a line of code. The same three problems came up every time.

01

The tools are built for somewhere else

Foreign software assumes card payments, English-speaking staff and a price in dollars per seat per month. Khmer arrives late, as a translation layer over an interface that was never shaped around how business is done here.

02

The work lives in Messenger and a notebook

Orders in chat threads. Stock in a notebook. Payroll in a spreadsheet someone keeps on one laptop. Invoices written by hand. Each part works — but nothing talks to anything else, so the owner is the integration.

03

Good systems are priced for enterprises

A shop with four staff can't justify hundreds of dollars a month across five modules. So it stays manual, and stays invisible in its own numbers — right at the point where knowing them would matter most.

What we're building

Five systems, released in the order businesses actually need them.

Each one solves a problem on its own. Together they become the operating system for a small business. We're building them one at a time, in public.

Planned
Designing
Building
Piloting
Piloting

Blugital Store

Storefront & orders

One link that shows everything you sell, a QR code for the table or the packaging, and orders that arrive somewhere you can actually read them. It replaces sending product photos one by one, fifty times a day.

  • Digital menu & catalog
  • QR ordering
  • Sales & promo tools
  • KHQR display
Building

Blugital Books

Invoicing & bookkeeping

Compliant invoices and receipts, expenses recorded as they happen, and a monthly picture your accountant can work from — instead of a shoebox of paper reconstructed the week before it's due.

  • Tax-compliant invoices
  • Receipts & expenses
  • Monthly summary
  • USD & KHR
Designing

Blugital People

Team & HR compliance

Staff records, contracts, attendance, leave and payroll basics — kept in the shape Cambodian labour rules expect, so an inspection is a folder you open, not a week you lose.

  • Staff records
  • Contracts
  • Attendance & leave
  • Payroll basics
Planned

Blugital Insight

Numbers & planning

Sales, costs and stock in one view, with the plan behind them: what to reorder, what to drop, what to charge. The management information a big company takes for granted, sized for a shop.

  • Dashboards
  • Business plan tools
  • Forecasting
  • Reports
Planned

Blugital Flow

Customers & projects

Customer records, follow-ups, quotes and jobs on a board — so nothing is lost between a message on Monday and a delivery on Friday, and anyone on the team can pick up where another left off.

  • Customer records
  • Quotes & follow-ups
  • Job boards
  • Team tasks

Product names are working titles. They'll settle before the first system launches.

How we build

Five steps, and the first one isn't code.

The order matters. Software built without step one is the reason so much of it goes unused.

STEP 01

Listen

We sit in the business for a day. What gets written down, what gets forgotten, who chases whom, where the money goes uncounted. No demo, no pitch.

STEP 02

Prototype

Within two weeks there's something on a phone you can tap. Cheap to change, honest about what's real and what's drawn. We'd rather be wrong early.

STEP 03

Pilot

A small group runs it on real work, free, while it's still rough. Their complaints are the roadmap. Nothing reaches general release without surviving this.

STEP 04

Ship

We release when a business would keep using it if we disappeared — not when a launch date arrives. Priced so a small shop says yes without a meeting.

STEP 05

Stay

Setup in person, support in Khmer, and someone you can reach. Software you can't get help with is software you stop using in a month.

What we hold to

Four decisions we made before we made anything else.

Khmer is not a translation layer

Khmer is designed for from the first screen — the fonts, the line breaks, the sort order, the way a number and a date are read. English sits alongside it, not above it.

Priced for the business, not per seat

A shop shouldn't pay more because it hired a second cashier. Pricing is set so the answer is yes without a spreadsheet, and it stays the same as the team grows.

It works on the phone in your hand

Most owners here run everything from a phone, often on a patchy connection. Every system is built for that first, and for a laptop second — never the reverse.

Your data leaves with you

Export everything, any time, in a format another system can read. If you outgrow us or change your mind, your records come with you. No hostage-taking.

Build notes

We write down what we learn while we're learning it.

Field notes from Cambodian businesses, and the reasoning behind what we build. First pieces are being written now.

Strategy

Why we're starting with the storefront, not the accounting

Coming soon
Field research

What Phnom Penh merchants told us about going digital

Coming soon
Engineering

Khmer-first is a data decision before it's a design one

Coming soon
Early access

Build it with us.

We're choosing the first businesses to pilot each system. You get it free while it's rough, and a direct say in what it should do.

  • Free for the whole pilot, with setup done in person in Phnom Penh
  • Your requests go to the top of the list — pilot feedback is the roadmap
  • Founding price locked when the system launches
  • Leave whenever you want, and take your data with you

We reply within two working days. No newsletter unless you ask for one.

Let's digitalize your business.

Whether you want to pilot a system or need something built for how your business actually works — start with a conversation.

Talk to us